Promotion of brand culture in the hottest packagin

2022-08-11
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Promotion of brand culture in packaging design

release date: Source: Internet editor: lychee Views: 7666 copyright and disclaimer

core tip: in today's fierce market competition, packaging design, as one of the means to shape corporate culture and brand personality, plays a huge role. From the perspective of packaging design, we can see how products can promote their brand culture, strengthen brand awareness and enhance their brand image through packaging design in the fierce market competition

[China Packaging News] in today's fierce market competition, packaging design, as one of the means of shaping corporate culture and brand personality, plays a huge role. From the perspective of packaging design, we can see how to promote our brand culture, strengthen brand awareness and enhance its brand image through packaging design in the fierce market competition

some people think that packaging and brand are unrelated elements. Shengyu planning believes that the successful combination of these two elements is the key to the problem

a box, a bag or a bottle is just a means of storing goods. However, a brand represents a set of values closely related to products. If the brand and product packaging are separated from the system control object of the universal tensile testing machine, then what is left in front of you is only a physical packaging and the font, color and image that constitute the brand. However, if these elements are put together, a packaging brand will be formed and different values will be given to the products

the most fundamental sign that a brand is obviously different from another brand is the consistent unique style design. This unique style is reflected by packaging design, which can effectively realize the dissemination of brand image. And the brand packaging design with the same style can let consumers have a unified and systematic understanding of the enterprise brand

different brands have different packaging designs, which can most intuitively reflect the personality of the brand. Packaging design in the information age is no longer a simple expression of words and pictures, but a combination of many artistic elements and a comprehensive and unique artistic design. Only by embodying its own brand image in the design can it stand out among many similar products, attract consumers' attention and deepen consumers' impression of the brand

packaging is a brand face with a story. Through it, the brand tells stories to customers, so that customers are willing to accept a brand's products through packaging

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